This time of year holiday marketing campaigns are everywhere. Late November and December alone drive an astounding 30% more revenue for e-commerce businesses than the rest of the year.



So how can you make your business stand out among the hundreds of other holiday campaigns that flood customers?

The key is to analyze your brand and find which strategy is a natural fit for your business and to start planning early. San Francisco-based traffic platform VigLink has surveyed 500 consumers and 500 publishers in the US to get an understanding of how consumers like to shop and receive information during the holidays.

59% of consumers said they start shopping for the holidays in October or November. This aligns well with the 44.6% of publishers who said they typically start pushing holiday-related content at the same time.

46% of consumers prefer to gather information about a product from reviews placed on a company’s website. The number one type of content that publishers typically share during the holidays is pricing information, including coupons and discounts.

So what does this mean for companies marketing their products? Are consumers jumping on the promos that marketers share? Or are they waiting it out for a bigger discount?

The survey showed that brands need to provide the right content for purchases throughout the entire shopping season. In other words, discounts and coupons should be available from October –December. Offer heavier discounts or free shipping for those customers who shop early. And for those last minute shoppers, make sure content is helpful and available for them as well.

As long as product information is clear and comprehensive, customers will be happy. Anything that reduces stress for the consumer is bound to be a success for the marketer – and the brand.

Here are some tips for successful holiday marketing campaigns:


Get your Customers Involved

In 2016 Starbucks ran a contest on Instagram inviting customers to post festive photos that incorporated that year’s “red cup” design. Entries were tagged with the hashtag #RedCupContest and the most creative entries received gift cards and other prizes. Over 40,000 entries were posted and the campaign was a huge success!


Offer Discounts, Contests, and Giveaways

Promotions can be a great way to spread holiday cheer to your customers! Examples could be a discount code, rewards points, or a free surprise gift with a purchase.

The benefits of contests and coupons are:

  • increase sales
  • drive traffic to your e-store
  • generate leads through email
  • reach your consumers on a popular platform
  • deepen brand loyalty

To make your customers feel extra special during the holidays, offer them exclusive deals. An easy way is to offer rewards or discounts for signing up for your company’s newsletter, email chain, or following your company’s social media accounts. Everyone loves a good promo code!



Social Media Posts

You can use social media to target users who might not be familiar with your brand. Create your posts with catchy holiday-themed content will pique interest and convert customers who may not have purchased before. Try some of these ideas to engage users:

Gift guides – a golden opportunity to show off your products in a convenient, easy to purchase setup.

Holiday hashtags – hashtags are a great way to promote your holiday campaign.

Host a Facebook Live – incorporate a Q&A, offer a flash sale available while you’re live, or a promotional discount/gift/goodie at the end to reward your customers for watching.

The 2017 holiday shopping season is expected to be one of the best in recent years. Don’t let your business miss out on the chance to spread your own holiday cheer to your customers. Follow these holiday campaign strategies, and you’ll be sure to make you and your customers very merry this season!