Just how much content is viewed on YouTube every day? One billion hours of video.

Let me do the math for you. That’s 46,000 years of content annually.

Another significant point about YouTube is the amount of time users spend on it. The average YouTube session is 40 minutes! That crushes the amount of time people spend on Instagram and Twitter.

So why is it only 9% of US small businesses have a YouTube channel? YouTube is second only to Facebook in terms of users.

What are you waiting for? Follow these tips to start branding on YouTube.

First, decide on an angle.
In order to do this you have to identify your target audience. What kind of content would appeal to them? Would they go for humor and sarcasm? If you are a professional should you go for an educational angle?
Most people use YouTube for one of two reasons: They either want to be entertained or informed, and sometimes both. Make sure you have a clear idea of the direction you’re going right from the start.

Second, create a killer home video.
The first thing most YouTube users do when learning about a brand or channel is watching the introductory video. You have the first 5 seconds to “hook” the viewer in so they want to watch your entire video. If viewers like it, they will click on the link to your home profile and hopefully subscribe to your channel. So make sure you entice them by explaining exactly what your channel is all about and what you will feature on future videos.

Third, make full use of the About section.
Every YouTube channel has an About section that explains the concept of the channel. Many first-time viewers will check this out to learn more about you. The information you include in this section will influence whether or not they choose to subscribe so make sure you explain the details and highlight any points potential subscribers should know.

Fourth, create Regular Content with Consistency.
Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, although two or three videos are even better. The right amount of content depends on your audience, your goals, and your content.
You can also start to incorporate sayings or themes into your channel that become a constant, such as the way you intro your videos, certain little phrases, or how you exit your videos. Over time, you can build up a language for you, your channel and your audience which will contribute to your overall brand.

Strive to stick with a consistent posting schedule. In order to keep your audience interested, you should give them an idea of when they can expect new content.
In terms of the best time to post, there’s an article from Tube Filter that offers some good advice on this. According to their research, these are the best hours to post a video each day:

Monday/Tuesday/Wednesday – 2-4 pm
Thursday/Friday – 12-3 pm
Saturday/Sunday – 9-11 am

Unlike most other social networks, like Facebook, Twitter and Instagram, where you can scroll through your feed with minimal time investment, YouTube requires a larger commitment, where users often view content in larger blocks. This makes the weekend the ideal time for viewing.

Fifth, create Playlists.
Playlists are important and not enough people take advantage of this feature. A playlist helps give a potential subscriber a look into the types of videos you create without having to actually watch anything. Categorize them by type, theme or subject. Organize them into groups that are easy for your viewers to understand and that demonstrate value to your audience.
Last, ask for Comments, Likes and Subscriptions.
When watching a video on YouTube, how often near the end of the video do you hear the phrase, “if you liked this video please give it a thumbs-up or make a comment”. That’s because more likes and comments signals to YouTube that the video is getting audience engagement. People are talking about it and rating it. So YouTube will rank it higher in their search results.
Another thing that will get a higher ranking is a large number of people subscribing to your channel. And most good YouTube creators and marketers know this. That’s why they ask you to subscribe.

It’s really hard to beat YouTube as a brand-building platform. The massive audience (1.3 billion users as of March 2017) combined with the personalization of your video content makes it the perfect recipe for building your brand. And since fewer than 10% of US businesses have a YouTube channel, your competition is very low.
If you can consistently deliver epic videos that inform, entertain or both, you’re way ahead of the game.