Are your social media followers on your email list? If not, you have the perfect opportunity to turn them into email subscribers and customers. Combine a massive email list with creative and strategic messages, and you’ve got a winning email marketing strategy.

Why, you ask, should I step up my Email List Building efforts? Let me enlighten you.

  • Email reaches billions of people 24/7 – Latest Statista figures show that there are 3.7 billion email users worldwide, and in 4 years, this number is expected to increase to 4.3 billion.
  • Engagement via email is high – Campaigns which focus on email marketing achieve a 59% open rate and a 31% click-through rate, based on Help Scout data.
  • Strategic email marketing campaigns bring in money – Email delivers over four times higher ROI – an average of 122% – than other digital channels, according to a survey among U.S. marketers
  • Email marketing is a powerful tool for lead generation when combined with social media actions – An Ascend2 study found that email and social media are the best channels for generating leads.

Building up your email list is no easy task. But social media is a great place to gain, nurture, and grow a dedicated audience. How do you do that? Let’s take a look at some ways you can use social media to beef up your email list:

1. Include a Sign up button on your Facebook page

On your Facebook business page, you’re able to include a “Sign up” button that can direct your audience to your website, newsletter, or any other destination. This will allow you to capitalize on your Facebook Fans. If you send them to your website, create a landing page with a pop-up or a static opt-in form. Your followers who click on that link will get the chance to opt-in to your offer instantly. Social media influencer Amy Porterfield does this so well with her Twitter bio. It includes a link to her site’s home page, where she briefly introduces herself, along with a CTA button inviting visitors to download her cheat sheets. 

2. Host a Facebook Live or Instagram Live Show

Try hosting a Facebook Live or Instagram Live show where you give tips and strategies on a particular topic. Then, create a handout that contains all of the show’s information. To be able to download this handout, your audience would give their email address in exchange for the content. People are more likely to give out their email if they know they are getting relative and informative content.

3. Utilize Facebook and LinkedIn Groups

Building community is one of the best ways to build trust. And one of the most effective ways to build community is through creating Facebook Groups, as well as LinkedIn Groups. Build trust in your group by continually providing them with value… and then you’ll be in a good position to ask your members to sign up for your newsletter.

4. Invite Social Media Followers to your Webinars

If you’ve never held a webinar, you can start creating and hosting one for free with Google Hangouts. This is an excellent way to let your customers and prospects learn from experts and get answers and solutions to their problems.

Did you know that webinars can help you grow your email list? Just promote your event consistently across your social networks and get the email addresses of followers who want to join.

Businessman and life coach Aaron Walker maximizes his Facebook and Instagram following by regularly promoting his free webinars. His social posts include a link to a landing page on his website, where interested participants sign up with their name, email address, and phone number.

5. Promote Premium Content on your Social Media Posts

Make sure your posts offer a variety of information – informative, reactive, personable, and educational. Even better if these resources are free, for example: podcasts or downloadable audio, free templates, ebooks, video tutorials, online courses, and articles.

Shopify builds its email list by promoting online workshops featuring e-commerce experts and entrepreneurs in social media. The link on the social post takes the user to an event landing page. Followers can join the workshops through an online registration form, which asks for – you guessed it – their email address. In addition, if a live workshop has ended, visitors are given the option to sign-up as a member to get emails about upcoming online events, instead of just uploading recorded versions on the site.

6. Host a Contest or Giveaway.

A contest is a great way to beef up your email list. Everyone loves free stuff! Promote the contest on all your social media platforms, especially Facebook, and watch the emails start rolling in. You can also use a social media app (Fanappz, Strutta, Votigo, etc.) to run your contests. Social apps enable marketers to collect email addresses, something you can’t do when hosting contests directly on your Facebook timeline. Encourage your viewers to promote your contest across social channels. Give them an incentive to share the contest with their friends by giving them extra entries for more chances of winning.

Summing Up

Social media and email marketing can be a powerful team for marketers and entrepreneurs who want to grow their email lists. Utilizing the strategies above, you can ensure that most – if not all – of your followers are also your email subscribers. On top of that, chances are good that these people will share your content, which is a surefire way to further increase your subscribers.