The newest American epidemic: Shopping online whilst drunk.



Have you ever ordered a bunch of stuff online that you don’t remember? Well, you are not alone. Nearly half of American adults admit to regularly shopping while drunk. reveals that Americans spent an average of $448 per person in drunk purchases in 2017, nearly double the amount from 2016. That equates to billions of dollars on drunk shopping per year nationwide.

So what are people buying? Everything from clothing to gambling, the study found. 61% of shoppers say they drunkenly spend on food. The next most common purchases are shoes and clothes (26%) and gambling (25%). Hannah Rimm, a 25-year-old social media manager in New York said she regularly makes $100 hauls on online clothing retailer ASOS only to return the clothes as soon as she sees what she’s bought. “Drunk me has weird taste,” she said.

Lindsey Hamma, a wedding planner based in New York City, bids on strange clothes and jewelry on eBay while drinking, including rare Puma brand sneakers and a box of expensive costume jewelry. Another told MarketWatch she spent more than $300 on Christmas decorations, including 500 candy canes. “I had those candy canes for two years!” she said. Kate Bennis, a video producer in New York bought her cat a mini police officer costume one night after having some drinks. She said it’s one of the best things she ever bought.

Your drunk personality is basically your alter ego — and the lack of inhibitions makes you do (and spend money on) things that sober you probably wouldn’t consider.

Want to know some of the best online drunk purchases? We compiled a list for you:

1)     Lingerie and underwear

While the sober you may say, “Nah, I don’t need this”, drunk you wants to feel sexy. MeUndies is known for their adorable matching couple sets, and has the cutest selection of ultra comfy undies, boxers, and no-show thongs. They even claim to be the “soft, stretchy undies that your butt has been dreaming about.” Prices vary with women’s styles starting at $16 each and men’s at $20 each.

For a spicier option, check out Nancy Meyer for the classiest lingerie sets, nightgowns, and anything else you need to feel like a hottie with a body. Prices are on the more expensive side (like, from $100-$900) but isn’t that what drunk splurging is all about?

2)     A memory foam mattress

Mattresses seem like such a huge investment when you’re sober. But when you’re tipsy, it’s a purchase that just makes sense. Tuft & Needle make some of the highest rated mattresses on Amazon, with 78% of customers giving them 5 stars. With 10-inches of cooling memory foam, you’ll wonder why you ever slept on anything else. And if you start actually sleeping well, you can cut your spending on coffee or Red Bull. It’s a win win! Choose from twin, twin XL, full, queen, or king, with prices starting at $375.

  • Items for your pet

Owners of little pets…admit it, you love showing off your fluffy friend. Amazon’s Choice pet tent is the dog version of the tiny house trend. And while your pet may not need this, your sober self won’t regret this purchase when you see how happy they look in it. It comes in three sizes, with the smallest intended for cats, small dogs, and rabbits. Prices start at $39.99.




4)     Megabus tickets

While sober you will talk yourself out of taking that trip you’ve always wanted to take, drunk you has a different plan. Visit a friend, finally check out that museum you’ve been wanting to see, or visit a National Landmark. Megabus has stops in 30 states — from the biggest cities to the most random little towns. Depending on when you depart, tickets are usually around the $29-$59 range, with prices getting more expensive toward the weekends, early mornings, and holidays. Buses feature outlets, a restroom, and partially working Wi-Fi.

  • An Online Class

We all have that one skill we’ve always wanted to learn — and while sober you may say it’s not worth it, drunk you is psyched to learn a new language. Udemy has a massive selection of online courses, ranging from career oriented skills like coding or project management, to lifestyle related things like drawing, languages, and stress management.

  • Subscription Boxes

If one purchase isn’t enough, sign up to a subscription box (because drunk you knows that sober you could use a monthly pick-me-up). Cratejoy has a huge selection of boxes for any and every hobby or interest from cosmetics and beer crafting to gaming. There are even six Harry Potter themed boxes. Average prices range from $9.99 to $39.95 a month.

Retailers are noticing the trend and have started adding more sales after 9 p.m. to encourage traffic from drunk purchasers.


So how can you avoid a financial hangover?


Obviously, return the items when you sober up, said Madison Reed, spokeswoman at personal-finance site ValuePenguin. “Returns are still the most hassle-free way to get your money back,” she said. But if that doesn’t work, get in touch with your credit-card issuer to see if they offer returns protection. Usually the protection only applies to purchases that have been made in the U.S. and limit the dollar amount per item that can be returned.


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